Sci-tech

GM app lets you order coffee while you drive

GM app lets you order coffee while you drive

Distracted drivers were responsible for 3,477 deaths and 391,000 motor vehicle injuries in 2015, the most recent year with available data.

In fact, GM said the service is designed for use while driving. It's created to be a safer alternative to using the phonewhile driving - though it does not have voice-command capability - by tapping into third-party merchants like the Starbucks' iPhone app.

Santiago Chamorro, Vice President for Global Connected Customer Experience at GM, outlined that the company will generate revenue from merchants featured on the dashboard.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", Chamorro said. The vehicle in the promotional video for the Markeplace app seems to be stopped before the driver makes most of his interactions with the screen, but at that point, it seems easier to just do it on your phone.

"When you use your phone, you get access to the entire menu of Starbucks so you have hundreds of possibilities of beverages and food and temperatures".

"As everything around us moves toward messaging and voice conversational interfaces, vehicles are an obvious area of evolution for our omnichannel technology", said Ben Lamm, CEO of Conversable. "Just click, click and you're done".

The automaker will roll out the new feature on millions of existing 2017 and 2018 model-year vehicles starting Tuesday. The Detroit automaker is installing the new application, which is independent from OnStar, via the vehicles' 4G LTE connectivity.

Drivers won't need a data plan to receive the update.

GM has announced the launch of Marketplace, the automotive industry's first in-car e-commerce platform.

Chamorro also noted in the release that Marketplace is the first in a set of new features and services that will be rolling out over the next 12-18 months.

- Wingstop, where drivers can re-order favorites and pay ahead. The service is launching with a variety of partner companies, including: GM, Starbucks, Dunkin' Donuts, Wingstop, TGI Friday's, Shell, ExxonMobil, Priceline.com, Parkopedia, Applebee's, IHOP, and delivery.com. "Our goal is to utilize partnerships like this to build Marketplace into the most intuitive and comprehensive in-vehicle commerce platform", said Brian Hoglund, Director, Commercial Experience GCCX. Auto buyers are showing an increased preference for vehicles that have in-car human machine interfaces (HMI), with solutions offered by tech companies being more popular than the on-board systems installed at the factory.