With Stories Everywhere, Snapchat Stories may be coming to the Web

With Stories Everywhere, Snapchat Stories may be coming to the Web

Snap has hired former News Corp global video head Rahul Chopra to determine how to best distribute Snapchat's glut of user-generated Stories outside its app for the very first time. Parent company Snap has promised the redesign in a bid to make Snapchat more user-friendly in the face of competition from rival messaging apps, especially those fielded by leading social networking Facebook. The feature is a first for Snapchat, after a year ago introducing a way for users to save snaps into a memories section where posts can live past the 24-hour limit.

This new feature is still in the works. If you don't like the options that Snapchat selects for you, the team at Snap says that you will be able to edit it. Stories Highlights is an addition to your profile where you can save your favourite Stories. Even though you can export stories and upload them separately, you cannot embed stories anywhere else. The idea is to boost the presence of Snapchat beyond just its mobile app.

The Q3 results this year show that Snapchat's daily active users are hovering around 178 million mark, which is 4.5 million over the last quarter.

The "Stories Everywhere" video product now in development-first reported by Cheddar on Wednesday-would be a way for the company to break out of its insular world and impact the larger digital media landscape.

The new video plans come amid a wider shake-up, according to Cheddar, who reports that Snapchat has "restructured" its content division under Nick Bell, VP of content. It also aims to be aggressive on the news and widen content distribution.

Snap Inc CEO and founder Evan Spiegel had recently expressed regret at not having focussed on Android-based smartphones. Surely, this feature will help Snapchat to increase the number of its users and also to make some money. Obviously snaps that were meant to disappear won't be part of the year in review.

The app now has 166 million users globally.