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Logan Paul, YouTube star, punished over recent behavior, company says

Logan Paul, YouTube star, punished over recent behavior, company says

"After careful consideration, we have chose to temporarily suspend ads on Logan Paul's YouTube channels", a YouTube spokesperson said in an e-mail statement.

While the short-term effect of suspending Logan Paul's ad revenue will hurt him specifically, the long-term effect could harm other YouTubers as well. He tweeted about eating Tide Pods and then went around taking a Taser gun to dead rats, which caught the attention of PETA.

But it is videos that Paul posted in the past week that are the immediate impetus for YouTube's action.

In a statement on Friday, YouTube said that the video was in contravention of its advertising guidelines, so they slapped an age restriction warning on it (a significant move, given Logan Paul's young audience), and announced that they were temporarily pulling his advertising.

"In the past, we felt our responses to some of these situations were slow and didn't always address our broader community's concerns", Ariel Bardin, vice president of product management at YouTube, wrote in an accompanying blog post. But apparently not, as a recent video of his - featuring the YouTube star tasering of dead rats - has forced YouTube to pull ads entirely.

Redemption story told, Paul returned to posting daily vlogs for his fans.

However he was soon back to his old tricks, posting a tweet mocking the unsafe Tide Pod challenge and saying he would swallow one tide laundry detergent pod per retweet. As such, the vlogger has once again been bad news for YouTube, with criticism coming over Paul's negative influence. All three of these stem from content posted on February 5, and the video containing the freakish fish/rat incident remains available.

- Premium Monetization Programs, Promotion and Content Development Partnerships: YouTube may remove a channel from Google Preferred and also suspend, cancel or remove a creator's YouTube Original.

Animal rights group PETA immediately took issue with Paul's video torturing rats by saying "Yo, Logan Paul: Death isn't amusing".

Neither Paul nor his representatives have commented on YouTube's recent decision. It will also reserve the right to stop recommending a channel's videos across its network if the channel is seen as harmful to the YouTube community. (The tweet appears to have been deleted.) Both instances are examples of why Paul's videos are unfit to run ads, according to YouTube. Crucify me, vilify me, and I can promise you one thing, guys.