Sci-tech

Google is good at building phones but awful at selling them

Google is good at building phones but awful at selling them

Google shipped 3.9 million Pixel and Pixel 2 devices in 2017 which is almost double the units it sold in 2016 but a tiny fraction of the global smartphone market that numbers 1.5 billion units.

Google launched the first Pixel phone in October 2016 and followed it up with the Pixel 2 and Pixel 2 XL.

Google won't say how many Pixel phones it shipped in 2017, but one analyst from the research firm IDC has a number: 3.9 million. So Apple ships more phones in a week than Google does in a year.

The bad news, however, is that Google Pixel devices have barely made a dent in the smartphone market, especially compared to the sales figures of Apple's iPhone. That said, the company is quickly picking up ground with its Pixel lineup, with sales in the past year doubling. This will surely be welcome news for Google as it continues to grow the Pixel brand. Based on its most recent sales figures, Apple was selling nearly 850,000 iPhones each day in the first quarter of 2018. It's unclear, though, how many of these 3.9 million units were actually sold to end customers.

Google has high hopes for the Pixel line. The devices come with powerful specifications and a bloatware-free experience with Google's mobile operating system that make them arguably the best Android smartphones in the market. While top devices from Apple and Samsung are widely available via all major wireless providers, Pixel 2 and Pixel 2 XL handsets can only be had through Google's online store or from Verizon (in the US).

This is the second time Google has acquired a smartphone manufacturer.


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