Sci-tech

Google Chrome Ad Blocker Will Block Disruptive Ads On Sites

Google Chrome Ad Blocker Will Block Disruptive Ads On Sites

Google meanwhile has also claimed more that 42 percent sites with disruptive ads have already agreed to abide by the Better Ads guidelines, which is an indication their efforts are yielding fruit.

"Video ads that play at full blast or giant pop-ups where you can't seem to find the exit icon: these ads are created to be disruptive and often stand in the way of people using their browsers for their intended objective? connecting them to content and information". If they haven't fixed the problem within 30 days, all of their ads-including ads that are compliant-will be blocked by the browser.

Critics have noted that among the types of ads that are not being targeted are pre-roll video ads, such as the type that run on Google-owned YouTube.

Here are a few things to know about the new Google Chrome ad blocker. Many of those fears have been assuaged.

Depending on how many violations of the Better Ads Standards are found, the site will be evaluated as having a status of Passing, Warning, or Failing.

It comes after Google in June past year announced it was building an ad blocker into its Chrome web browser to help improve the user experience by combating annoying and intrusive online advertisements. In the detailed Chromium blog, Google explains how the ad filtering works. Users will see a notification when Chrome blocks ads, and can opt to view them if they want. It just so happens that many of Google's own most lucrative ads will sail through its new filters.

Google reported that 42 percent of all sites that didn't meet Better Ads Standards when the blocker was announced in December had updated their ads to meet the requirements as of February 12, and more are expected to do so as the blocker is rolled out, Windows Central reported.

Site owners will be given an opportunity to review their sites according to regulations for re-evaluation. On mobile, these include countdown ads, flashing or animated ads, and sticky ads, while larger variants on desktop will be checked.

Sites flagged included niche interest sites like www.playstationlifestyle.net and www.bridalguide.com, as well as established newspapers such as The Hamilton Spectator in Canada and a number of porn sites.

"They wield a lot of power, which is a little scary", Willig said. For companies that use the internet, the changes will improve productivity.

"Who's to say what's a good ad and what's a bad ad?" asked Chris Pavlovski, the CEO of Rumble Inc., a Toronto-based video platform that considers itself a rival to YouTube. "Publishers are beginning to feel like they're playing in a gig economy operated by Google".


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