Apple CEO takes aim at Facebook over privacy

Apple CEO takes aim at Facebook over privacy

Apple CEO Tim Cook broke from Silicon Valley protocol when he criticized Mark Zuckerberg and Facebook (FB) in unusually blunt terms over its privacy flap.

He goes on to admit that Apple could "make a ton of money if we monetized our customer". "We've elected not to do that". We're not going to traffic in your personal life.

Cook also said, "Privacy to us is a human right, a civil liberty".

When asked what he would do if he were Facebook CEO Mark Zuckerberg, Cook said, "I wouldn't be in this situation".

Cook's full quote was: "But I'm just saying that it's not what we want to put in our store". "I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary", Cook added.

However, he also said that self-regulation is the best thing companies could do, stressing how Apple made a decision to never use or sell the data of their customers. I think, in general, technology is an increasingly important trend in the world. China was given the infamous title of the worst abuser of internet freedom for a third year in a row, due to government censorship and restrictions of basic online services and an nearly complete lack of digital privacy.

Speaking in an interview with United States network MSNBC and tech site Recode, the Apple chief executive said that while he believed tech firms should self-regulate, it was too late for Facebook. Since, Zuckerberg has been on an apology tour, and is expected to testify before Congress regarding the scandal. Facebook has been caught in a medial maelstrom over its lax approach to data sharing; specifically over the Cambridge Analytica issue, through which it was recently revealed that Facebook users' data was being used by the firm with the intent to influence the 2016 U.S. election.

Cook expressed the same view last week at the China Development Forum in Beijing, where he has built a good reputation for following regulations.

Cook's interview is part of MSNBC's "Revolution" series, which will air on April 6 at 8 p.m. ET/PT.

Cook's comments in the interview are not the first time he has weighed in on the Facebook data controversy.