Sci-tech

Facebook suspends Brexit campaign data firm

Facebook suspends Brexit campaign data firm

Facebook is under intense pressure after the data of millions of its users ended up in the hands of political consultancy Cambridge Analytica.

And that's a lot of apologies from the company lately; however, the company already offers similar deleting messages option via the secret conversations feature on Messenger. "We did so in full compliance with our legal obligations to preserve messages". Facebook will, until it rolls out this button, not delete any further messages that Mark Zuckerberg has sent.

Sheryl Sandberg, the second in command at Facebook, said this week that users of the social media network who want their personal information to remain private better be ready to fork over some cash. "So although this has the potential to impact in the short term, I think in the long term, as long as Facebook can build and continue to iterate on a product that fulfills the needs of its users, it won't have a long-term impact on the advertising within the platform", Patterson said.

Currently, users can only delete messages from their own inboxes which will still show up in the recipient's thread. According to Quartz, Facebook had announced requirements for purchasing electoral ads back in October but is now expanding them to "issue" ads, which are largely what Russians were running on US Facebook ahead of the 2016 presidential election.

Facebook added: "We are working with third parties to develop a list of key issues, which we will refine over time. And people using our secret message feature in the encrypted version of Messenger have the ability to set a timer - and have their messages automatically deleted", a Facebook spokesperson claimed.

Weeks after it suspended United Kingdom data firm Cambridge Analytica, Facebook has prevented Canadian data firm AggregateIQ from using its platform, according to the National Observer, pending an investigation after it reports connected the two amidst the ongoing privacy scandal that has shaken the social media company. "We will now be making a broader delete message feature available". Facebook said the feature was developed after the Sony data hack in 2014, which exposed a trove of sensitive internal communications. "Mark [Zuckerberg] is really sorry for that, and what we're doing now is taking really firm action".

Facebook does what Zuckerberg decides it will do. But in other areas, the hurriedness of Facebook to respond to the criticism has resulted in features that may potentially have negative consequences for the users. However, as for this feature, it was by default enabled for the CEO and other Facebook executives on their regular chats.


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