Sci-tech

Spotify Announces Enhanced Free Tier, New App Version and More

Spotify Announces Enhanced Free Tier, New App Version and More

The new app seems to have a savvy mix of fresh freedoms to lure in new users, and the right restrictions to keep paying users keen.

Spotify says the feature cuts data consumption by up to 75%.

Aside from being able to make their own playlists and rate the songs, users will be able to save their cellular data by turning on the Data Saver feature. Both The Wall Street Journal and Billboard recently reported in February that Apple's streaming service, which doesn't have a free tier, appears to be growing more quickly than Spotify.

Aside from the improved music experience, Spotify is also introducing a new app UI for free tier users, which constantly reminds users of the premium plan.

Free users will still have to listen to sit through the occasional advertisement and will have to listen to songs in shuffle mode outside of those 15 playlists.

As the rumours suggested, Spotify has overhauled its free listening tier for those unable or unwilling to pony up for the premium subscription.

This free version enables its users to not be " stuck shuffling anymore". "This is something that has never been done before for free".

The revamped Spotify free tier that was announced today is very much the same redesign that IBTimes reported nearly a week ago.

Spotify held an event today to launch their redesigned app experience for the 90 million free subscribers they have. "Engagement is the most important indicator of growth".

Here's a look at the new features announced today.

One of the most notable changes to the Spotify mobile app is the navigation located at the bottom.

While it could hardly be called confusing, Spotify deemed it too cluttered and has done a little consolidating.

Heavy cosmetic changes are welcome improvements to how the music streaming app functions.

Naturally, Premium is ad-free but it also allows for on-demand, offline or online playback of over 40 million songs without restricting users to tracks present within their discovery playlists. As an added bonus, free users will now also be able to choose their favorite artists from the very beginning. Hmm, wonder where that idea came from (*cough*Apple Music*cough*).

"Over the last several years, we've made Spotify's premium mobile experience top notch", Spotify's chief R&D officer Gustav Söderström said.

Users can select exact tracks to listen to within these playlists, rather than being forced to rely on shuffle, and can skip as many times as they want.


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