International House of Burgers: 'IHOP' becomes 'IHOb'

International House of Burgers: 'IHOP' becomes 'IHOb'

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.

Last week, IHOP shook up social media by announcing that it would change its name to "IHOB," which, let's face it, doesn't scan as well as "IHOP". But then came the news on this dreary Monday morning.

It turns out, the "b" is for burgers, and the name change a marketing move to bring customer awareness to a new line of seven hamburgers released by the chain, which has been better-known for its breakfasts.

"We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers", he continued.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business", Haley said.

The change is actually to celebrate the restaurant's new line of burgers.

The restaurant formerly known as the International House of Pancakes, or IHOP, has changed its name to IHOb - the International House of Burgers.

Yes, you heard that right - burgers.

"We are definitely going to be IHOP", Darren Rebelez, president of IHOP, told CNNMoney.

Still, many fans of the establishment weren't pleased with the new focus.

But IHOb has made it clear that it's standing behind its decision, and doesn't mind firing shots of its own. (We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony.

While still technically called IHOP, a few storefronts will even be getting temporary signage, like this one in Los Angeles.

At least one observer, however, found the name change an impressive bit of marketing.

"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said.