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Harley goes adventure-touring | Meet the Pan America 1250

Harley goes adventure-touring | Meet the Pan America 1250

US-based motorcycle major Harley-Davidson on Monday said that it is developing a "small-displacement motorcycle" for India and other Asia markets. Though Royal Enfield does not sell its bikes at the same price point as Harley the buyer profile of both the brands is largely the same.

Pegged as one of the key emerging markets, Harley-Davidson has announced that in 2020, a year later after LiveWire opens the Harley-Davidson electric motorcycle range, they are going to bring out new motorcycles on a completely new platform with capacities ranging from 500 to 1250cc.

As part of a plan it calls "More Roads to Harley-Davidson", the company expects to spend $675 million-$825 million over the next four years, chop costs and generate $5.9 billion-$6.4 billion in revenue in 2022. Past year he launched "Give A Shift", a volunteer group discussing ideas to promote motorcycling. All they're saying is that the adventure bike will arrive in 2020, along with a new 975 cc Streetfighter sports bike and a new 1250 cc Custom.

The company says that its new models are a survival strategy.

"The plan centres on bold new product introductions and is largely geared to expanding Harley's appeal in faster-growth global markets", William Blair analyst Sharon Zackfia said.

"I would be more inclined to buy it than I would a traditional motorcycle", said Kay, 25, adding that she rode a moped in high school and college and thinks the smaller, electric models would be easier to navigate in the city. Harley-Davidson plans to develop a 250-500cc motorcycle through a strategic alliance in Asia that will be used to primarily fuel its growth in India, the world's biggest two-wheeler market. Aesthetically, all three models are different from the current crop of Harley-Davidson's signature heritage cruiser designs.

As part of the strategy, Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in numerous largest and fastest growing segments with a full portfolio of motorcycles across a broad spectrum of price points, power sources, displacements, riding styles and global markets.

'It can fit into your life a lot easier, ' he said of the new all-electric Harley-Davidson models.

Harley-Davidson also said it was moving the Livewire availability to August 2019, and released an updated picture (below). But it won't go it alone, the company said in a statement; it will seek to partner with an Asian manufacturer.


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