Culture&Arts

Tiger Woods Praised Nike's Colin Kaepernick Ad As Sales Surge

Tiger Woods Praised Nike's Colin Kaepernick Ad As Sales Surge

Kaepernick has a multi-year deal to make him one of the faces of Nike's 30th anniversary "Just Do It" campaign, according to a person familiar with the contract, but not an National Football League deal.

President Trump's re-edit of Nike this week isn't the only one.

Colin Kaepernick watched the TV debut of his new Nike ad from the apparel giant's headquarters in OR, according to The Associated Press.

Nike's emotional ad pays homage to those who "dream insane". "Because what non-believers fail to understand, is that calling a dream insane is not an insult".

Tiger Woods endorsed Nike's latest "Just Do It" ad narrated by Colin Kaepernick with a message almost as succinct.

The signing of Kaepernick, who was the first NFL player to protest racial inequality and police brutality by taking a knee during the national anthem before games, generated backlash from critics of the protest movement. "You can't do nothing but respect them".

"And so, I'm proud of the things that people are doing".

"He's done a lot for the African American community, and it's cost him a lot".

Others, like Chiefs wide receiver Chris Conley, praised the company's efforts.

In the hours after Nike debuted the Kaepernick photos online, conservative objectors posted videos to social media of Nike swooshes cut from tube socks and sneakers lit on fire, calling for a boycott of the Oregon-based sportswear brand. At the end of the day, this is all about everyone being treated equally and standing up to an issue that we have in the African American male community - which is the abuse that we've taken from our justice system.

Or, perhaps, maybe they just thought supporting the head of a campaign to stop police killings of unarmed Black people was a good idea.

Several Eagles players have staged demonstrations during the anthem over the past two seasons, and after some members of the team said they would skip the traditional champions' visit to the White House, Trump made a point of disinviting the entire organization in June.

"Nike is a company", he said. "Are they trying to use their wealth and influence to attack law enforcement or just make some money by exploiting the attention this former quarterback is getting?"


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